How to Write Great Copy for the Web

Description

Website copy is the text that appears on the pages of a website.
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It can be used to explain, inform, persuade, or entertain – and an experienced web copywriter wil use it to do al of these things at some point. What you’l be using it for depends on your situation.
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Whether you want to write the copy for your own site, or for somebody else’s, this mini-book wil quickly bring you up to speed with some clever strategies that wil make you popular with your site’s visitors – or with your clients!