Strategic Management

Description

In an era of globalization amidst continuous environmental changes, the significance of strategic management for companies emphasizes more on adapting to environmental changes dynamically and aptly while creating appropriate strategies for the future. The book attempts to present in a clear, concise and comprehensive manner regarding why Strategic Management is important to people, the company they work for and the society they live in. The mission involved in writing this book is to present a big picture of what Strategic Management is, what strategic managers do and how the strategy making process affects organizational performance. It is sure that the book will provide a concrete knowledge and understanding of the nature, functions and the building blocks of Strategic Management. Special attention is also given to the generic elements of competitive advantage and the various factors that contribute towards core competencies and distinctive competencies of today’s organizations. The book can be used as a general strategy textbook in contemporary MBA programs where there is a need for a succinct overview of the field. It may also serve as a useful foundation for different executive programs where participants may have the necessity to probe their strategic field, challenge their current thinking, and consider approaches to effective strategy making that can be applied to their own organizations.