Social Media Marketing

Description

Praise for Social Media Marketing: The Next
Generation of Business Engagement
“Social media has become a primary tool for higher levels of fan engagement, directly
driving lead generation through interaction and content sharing that is especially
relevant to media companies. Social Media Marketing: The Next Generation of
Business Engagement deconstructs the tools and techniques, showing you how to
apply social technology to your business.”
—Johni Fisher, CEO, Looppa, Buenos Aires
“Innovation is not a one-way street where you walk alone! Take your customers on
the journey, and see the difference. Social technologies, clearly explained in Dave’s
book, enable you and your customers to work as a team.”
—Kaushal Sarda, Founder, Uhuroo, Bangalore.
“Rigorous, measurable quality improvement is critical for getting social media and
word-of-mouth working for your business. Dave’s book highlights quality programs
that work, and shows you how to implement them in your business.